Pepijn Beerman Joins Avit Executive Team as Director of Sales & Marketing

Vianen, March 24, 2026

Avit welcomes Pepijn Beerman as Director of Sales & Marketing.

Beerman will be responsible for Avit ’s sales and marketing organization in the Netherlands.

Effective July 14, 2026, Beerman will lead the Public, Private, Growth & Development, and Sales Support teams, which together comprise 33 employees.
Beerman also focuses on attracting new customers and strengthening existing relationships. In this regard, he views his leadership role primarily as a supportive one: enabling commercial teams to better assist customers and help them achieve their goals.
A key priority for the coming period is further positioning Avit as a Managed Services and Security partner. Beerman also aims to further strengthen the partnership with Cisco. This relationship aligns with his own background: he began his career at Cisco in 2004 and held various commercial positions there for nine years.

“Avit is no stranger to me. During my time at Cisco, Avit was a model partner, and I’ve worked closely with them on many occasions,” says Pepijn Beerman. “Over the past twenty years, I’ve watched the company grow and have built strong relationships with many people within the organization. It is precisely this combination of commitment, ambition, and wonderful people that makes this a great move for me. I’m especially looking forward to working with the teams and continuing to build the next phase of Avit together.”

After his time at Cisco, Beerman co-founded SalesQ with his brother, an organization with operations in the Netherlands, Belgium, and Spain, among other countries. As the commercial and general manager, he led an organization of 40 to 45 employees. He subsequently held various commercial interim and consulting roles at IT organizations and small and medium-sized businesses.
With his experience in commercial strategy, team development, and the IT market, Beerman brings an extensive network and in-depth knowledge of technology and the Cisco ecosystem. In the coming period, he aims to set clear, ambitious goals with Avit and pursue them together.

“Pepijn combines a strong commercial background with knowledge of our market, customers, and strategic partners. In addition, his people-oriented leadership style is a good fit for Avit. We are confident that he will make a significant contribution to our continued growth as a Managed Services and Security Partner,” said Hamid Abedini, Managing Director at Avit Netherlands.